HELLO
I AM JOHN
VELARDE
A UI/UX Designer, specialize in creating magical visual identities for digital products.
What I do
Digital Product Design Services I Offer
About Me
A UI/UX designer with a knack for turning problems and challenges into user-driven strategic solutions.
I specialize in creating unique visual identities for digital products. I believe that a stunning design starts with common values, open communication, technical knowledge and respect for your audience.
Experience
Jan 2026 — Present
UI/UX Designer
• Build and maintain a cohesive design system across multiple web applications and device sizes.
• Create high-fidelity prototypes, component variants, and micro-interactions to communicate design intent.
• Conduct user research, interviews, and usability testing to validate and iterate on designs.
• Translate complex technical requirements into intuitive, scalable UI solutions.
• Deliver well-organized, developer-ready design assets and specifications (icons via Lucide/Heroicons).
• Partner with engineers to ensure design fidelity, accessibility (WCAG), and consistency throughout implementation.
• Contribute to UX strategy, design documentation, and continuous system improvement.
Mar 2023 — Aug 2025
UI/UX Designer
• Lead Designer of Servo cloud-based hotel PMS (Front-Office, Accounting/Bookkeeping, Point of Sale, Booking Engine etc.).
• Collaborate with developers, project managers, and product owners to create intuitive, user-friendly, and visually appealing interfaces for digital products like websites and applications.
Maxwealth Infinity
Apr — Sep 2022
UI/UX Designer
• Collaborate with product and project managers to create a user flow for the product.
• Conduct user interviews to potential users and stake holders.
• Create wireframes and user flow for the product.
• Create low to high fidelity prototypes and design.
• Conduct usability testing.
Nov 2016 — Mar 2022
UI/UX Designer & Developer
• Responsible for creating high fidelity designs of promotion pages to market our product.
• Conduct usability testings for our products on different platform.
• Provide solution by creating wireframes, user flow and design prototypes following project requirements.
CIRCUS International
Mar 2012 — Sep 2016
UI/UX & Web Design Supervisor
• Promoted as a Lead UI/UX Web Designer.
• Manage projects and handle design teams shifts.
• Provide quality designs for web, mobile sites.
• Collaborate with our counterpart in Japan HQ to understand every project requirements from Clients.
• Responsible for training our design team to follow our company standards for design process and front-end coding.
Apr 2011 — Nov 2011
Web Designer & Flash Developer
• Conduct stakeholder interviews to further understand what our client needs.
• Responsible for creating website MC through sequence of animations to make the website more visually pleasing.
Education
June 2007 — April 2011
BSCS @University of Pasig, PH
The Numbers
Years of experience
Awards won
Projects completed
Happy clients
Design Foundation
The following certification reflects my commitment to crafting intuitive digital experiences and continually refining my design thinking.
Tools
The key design and development tools I use
Figma
Sketch
Other Creatives
HTML5
Framer
Webflow
Project Management
Team collaboration
Development
Motion
How I work
Design Process
Structured series of steps that guide the development of a new product—from identifying a problem or opportunity, to delivering a final, market-ready solution.
Emphathize
Define
Ideate
Prototype
Test
Real Words. Real Work. Real Results.
Feedback That Fuels the Craft
Jamie Siat
UX Designer, Sharesource Inc.
Alvin Fernandez Dela Cruz
Senior Software Developer, Lightspeed Commerce
Stanley Sioteco
CEO / President, Servo IT Solutions